What we realized is we are making professional software but marketing it towards consumers. They picture themselves going to the next level, they want professional software. First of all, it’s better and has more features, but also they almost want to be a pro. “A lot of iPhoto users will use Aperture for many reasons. But pros probably won’t use it because they think it’s a consumer app,” an Algoriddim spokesperson told VentureBeat. “If you have a consumer app and you sell it at a consumer price, and you do consumer marketing and all that, then that’s fine. The company points to Apple’s Aperture app as one example of the importance of positioning an application at the right demographic in the right way. VentureBeat was given a demo of the new software ahead of today’s launch, and it’s clear that this upgrade is as much to do with realigning how the software is pitched to the DJ-ing fraternity as it is about any specific new features. The Spotify tie-in was included in the Android app when that came out, so it comes as little surprise that it’s now being added to the Mac version too.ĭjay Pro for Mac offers inroads to both iTunes and Spotify libraries, meaning you can merge offline and online music easily. Djay has emerged as a compelling proposition in recent times, with a first-of-its-kind Spotify tie-up back in May meaning that DJs on iOS could access and mix from more than 20 million tracks on the music-streaming platform.
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